Why sponsors want to be in the event app
Sponsors pay for attention and conversations. Banners in the hall get seen by people walking past; the event app is in every attendee's hand, before, during and after the event. Digital placements can also link directly to an offer, a booking page or a job posting, and they can be reported on. That makes them easier to sell than another roll-up banner.
Sponsor placements you can sell in an event app
- Home-screen banner: the most visible placement, seen every time an attendee opens the app.
- Sponsor stories: Instagram-style stories with a video, an offer or a link, time-limited to create urgency, for example "Office hours at our booth, today 2 pm".
- Sponsored push notifications: one partner message to all attendees at a chosen moment.
- Partner profiles: sponsors present their company, team and offer next to the attendee directory.
- Job board: sponsors post open roles; especially valuable at startup and tech events.
In Conferras, the sponsor banner, stories and job board are part of every plan from Starter, so the inventory is there from the first event.
How to package app placements into sponsor tiers
- Gold: home-screen banner for the whole event, one sponsored push and daily stories.
- Silver: stories on one event day and a partner profile.
- Bronze: partner profile and job listings.
- Add-ons: an extra push at a peak moment, a story during the main keynote, a featured job.
Price placements by the attention they get: the banner and pushes reach every attendee, stories reach the most active ones. For the full sponsor sales process, read how to get sponsors for an event.
Report results to sponsors
Sponsors renew when they can see results. Share what the app measured for their placements, together with the meetings and conversations their team had at the event. Event app analytics with CSV exports make this a ten-minute task instead of a guess. We explain the metrics in how to measure event sponsorship ROI.
Does sponsorship cover the cost of the event app?
Often, yes. With per-event pricing the app costs a known amount, for example €89 for up to 250 attendees or €399 for up to 1,000 with Conferras. A single sponsor package with a home-screen banner and stories can cover that. Whether it does depends on your audience and sponsor market, so treat it as a target in your event budget, not a promise.